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Empathy: essential element in Design Thinking Methodology

Empathy essential element in Design Thinking Methodology

For decades, design thinking has been continuously evolving. David Kelley, Founder of IDEO, was in the forefront of those who adapted design thinking methodology to fit business needs: “The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing— building empathy for the people that you’re entrusted to help.” In design thinking, empathy is, as explained in IDEO’s Human-Centred Design Toolkit, a “deep understanding of the problems and realities of the people you are designing for.”

According to the Interaction Design Foundation, “Design Thinking emerged from an exploration of theory and practice, in a range of disciplines and sciences, as a means of addressing the human, the technological and strategic innovation needs of our time.”